Meet Hsiao

Meet HsiaoBelow is an article originally written by PowerToFly hiring partner 33 Across, and published on June 22, 2018. Go to 33 Across page on PowerToFly to learn mora.With the news of Instagram launching its Instagram TV, its pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance that video advertising will play in the future. For this edition of Friday Fives, Hsiao-Chi offers some advice on how to monetize the often-challenging space, skills needed to perform her job and dishes on the pros and cons of living in New York City.How did you get your start in working in video advertising?I started my career on the agency side and witnessed some interesting changes within the digital boom. As advertising dollars continued to shift to online, I had a chance to learn the ins and outs during the early stages. I was fascinated with digital advertising in general, specifically in video, so I dabbled in t he programmatic video world. I have worked in the space ever since and never once regretted my decision. Access to mobile video inventory can be challenging for some companies. Do you have any advice for them?Focusing on quality and valuable content would be the key. The quality of the site/app where video appears is one of the fruchtwein important factors to monetize video business. Additionally, companies should be aya to partner with trusted platforms that will customize ad players to fit their needs. This streamlines the process and helps to monetize content with flexible pricing and innovative video opportunities (in-stream, out-stream, native, and etc.) What do you think is next for the state of video advertising?Video advertising is still on the rise and will continue to grow in size and complexity. Innovations in mobile such as vertical video will be a revenue driver for both advertisers and publishers. Thanks to the popularity of social media, user-generated content will al so be trending within the near future. Lastly, as companies continue to adapt to the sophistication required for video header bidding, publishers will see significant profits from the technology. What are some skills/tools that you use on a daily basis to perform your job?When it comes to work, I always try to be organized, efficient, curious, and results driven. What is the best and worst part about living in New York City?The best part about NYC is that you can do anything at any time in the city and that you can meet all kinds of people with different cultures from all over the world The worst part is that its just too crowded everywhere, all year round. One of the biggest challenges in almost all industries today is achieving gender parity. Gender diversity provides huge benefits in the workplace. pWhile some industries have made significant advancements in gender diversity, some industries lag further behind... and the construction industry is well-known for being in the latter category. If someone says, construction workers, youll likely picture a group of men in yellow hard hats analyzing an architects plans or laying bricks on top of a scaffold. And men at work signs only help to reinforce this image.pThis stereotype is rooted in reality. When was the last time you actually spotted a woman on a construction site? Or hired a female plumber or carpenter? Your answer is most likely never. In fact, the Bureau of Labor Statisticsreports that only 3.4% of the total of 8.3 mio construction employees are women.pBut the construction industry has a lot more to offer than steel-toed boots and hard hats, and it needs women to help advance the industry in this era of rapid change. Here are 5 reasons why women joining the workforce or looking to make a pivot should consider a career in construction.h21. Fuel Innovation/h2pNot only is diversity the socially and morally right thing to do, but it is also actually an excelle nt business strategy. pResearch presented in the Harvard Business Reviewshows that diverse teams develop more innovative ideas. This is further supported by a study conducted by Gallupon the performance of gender-diverse teams versus single-gender teams, which found that the difference in backgrounds and perspectives led to better business performance and problem-solving. h22. Capitalize on Demand/h2pThe construction industry is currently experiencing a labor shortage. The industry itself is booming and projected to be one of the fastest-growing industries, with total spending projected to exceed $1.45 trillion in 2023/a. However, most construction companies are unable to meet the rising demand. pAccording to the Associated General Contractors of America/a, more than 80% of contractors are experiencing difficulties filling hourly craft positions that represent the bulk of the construction workforce.pAnd demand isnt limited to individual contributor roles. Given the industry boom, th ere are a number of open stable and high-paying roles (any project managers out there?) waiting for the right candidateh23. Leadership Opportunities/h2pAccording to the Bureau of Labor Statistics/a, women compose only 7.7% of the total 1 million managerial positions in construction.br/pBut given the highly collaborative nature of construction work, more women in leadership roles would help drive innovation and enhance productivity.Furthermore, as a woman in construction in a leadership position, youd have the unique opportunity to drive change for the industry and make it a more attractive option for other women.h24. High-Income Potential/h2pSalaries for many skilled positions in construction are on the rise, making a construction career a prime choice for women looking for a high-paying job,pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Education and Research revealed that salaries for many skilled craft areas are increasing. Project man agers and project supervisors topped the list at $92,523 and $88,355, respectively. The next set of highest-paying jobs include those of combo welders ($71,067), instrumentation technicians ($70,080), pipe welders ($69,222), power line workers ($68,262) and industrial electricians ($67,269). Of the 32 categories of workers in the survey, 19 positions earned an average salary of $60,000 or higher.h25. Sense of accomplishment/h2p The construction industry can give employees a unique sense of achievement. Yes, the job is stressful and the work can be demanding, but nothing beats the feeling of being able to build something from the ground up. pHow many professionals in other industries can point at a school, a hospital, or a skyscraper and say I helped build that?pThe construction industry has a long way to go in combating gender bias and supporting women in the workforce, but given the current demand for workers, theres no better time to pick up a sledgehammer (figurative or literal) and smash the gender stereotypes plaguing the construction industry.